Chocolate in a pouch - Awful or Awesome?

I feel I don't really need to ask if this is awful or awesome... I have a pretty strong feeling its unquestionably awful. But these molten chocolate Lava Bars seem to have the hook up. Everyone who's anyone knows that winning the prestigious Convenience Store News Best New Product Award will send your sales through the roof.

This image is from the website, explaining why we should all eat chocolate from a pouch.A few comments:

Point #1) When I think of chocolate in a pouch, I don't think "gourmet." I pretty much assume the experience will be akin to eating one of those awful PoweBar gel pack things. I don't care how much faster the nutrients enter your body, it's still nasty. I also didn't realize it was such a hassle to chew chocolate. Even if you are extraordinarily lazy and don't want to chew your chocolate, you have to wait, what, 30 seconds before the chocolate melts in your mouth? And isn't there something to be said for savoring a piece of chocolate? Why do we need a "CHOCOLATE RUSH?" I myself enjoy a nice piece of dark chocolate from time to time and like that it takes a while to melt. That way I eat less of it. I mean, I enjoy it for longer... before I shove more in my mouth.

Point #2) Is there really a concern about melting chocolate bar messes? Are people carrying chocolate bars in their pockets and ruining their pants? Are these bars marketed to people living in such a climate that chocolate melts the second it leaves an air conditioned environment? Are chocolate bars really seen to be non-portable to the point that some alternative must be created? I suppose I'm just in the minority of people who don't worry about chocolate messes and portability issues. I must be a freak.

Point #3) And... how is this different from chocolate syrup?

One final thought... how in the name of Zeus does a product like this become so big in California? They are supposed to be our country's food conscious. They are the redeemers. They make the rest of our big fat country look good (even if by surgical means). California, you have let us all down. Especially you LA. I expected more from you.